Management Quota Admission for Marketing in Top MBA Colleges

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Management Quota Admission for Marketing in Top MBA Colleges

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What does Marketing means in Business Terms?

( Management Quota Admission for Marketing in Top MBA Colleges )

When it comes to M.B.A and specialisation, marketing is said to be the most sought after stream. Not only is it indexed as a lucrative option with high pay packages, industries also look out for managers for more innovative marketing and maximised sales. For a candidate, the specialisation helps enhance skills and knowledge with respect to advertising and public relations. Let us look at the leading institutes offering (PGDM) / Masters in Business (M.B.A) in Marketing.

Marketing basically means creating, communicating, & and the most important part is delivering. These 3 things displays perfect combination of marketing. ( Management Quota Admission for Marketing in Top MBA Colleges )

Creating-it’s about the creation of product (it may be tangible or intangible), one should identify unfulfilled needs and desires. Also pricing it accordingly.

Communicating- where you want to sell the product? Plus promotions (atl like media ads, btl like canopy section etc). Tell your target market what is the product, its use, why it’s unique?

Delivering a value- For example the sales guy should help his customer in buying process. Who are our people and are there skill gaps? Packaging of product (tangible) like for example a mobile set; it should withstand against any stress while shipping. Delivering a value its all about what company promised about the product right from its unique selling proposition to everything which makes the product useful for the customer till expiry date of the product). ( Management Quota Admission for Marketing in Top MBA Colleges )

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The 6 major aspects of Marketing depends on the table given below:

( Management Quota Admission for Marketing in Top MBA Colleges )

The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing mgt in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.

MARKETING

Advertising

Branding

Internet

Product

Research

Strategy

What does a Marketing Management course teach?

( Management Quota Admission for Marketing in Top MBA Colleges )

Generally, an M.B.A in Marketing Management is a 2 years full time degree. Some institutes may offer distance learning opportunities. Besides the core topics, aspects that are broadly taught are the following,

Consumer Behaviour
Advertising Management
Competitive Marketing
Business Marketing
Sales Force Management
Service Marketing ( Management Quota Admission for Marketing in Top MBA Colleges )
Sales Promotion Management
Product and Brand Management
Internet Marketing
Retailing Management
Marketing Channel
Analytical Marketing ( Management Quota Admission for Marketing in Top MBA Colleges )
Advanced Research Techniques in Marketing
Marketing Communications Management
Customer Relationship Marketing

Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

Star Cluster | Marketing M.B.A Rankings 2018 India

IIM Ahmedabad (IIM A)
IIM Calcutta (IIM C) ( Management Quota Admission for Marketing in Top MBA Colleges )
IIM Bangalore (IIM B)
Xaviers Labour Research Institute Jamshedpur (XLRI)
Faculty of Management Studies, Delhi (FMS)

Cluster 1 | Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

IIM Indore (IIM I)
IIM Kozhikode (IIM K)
IIM Lucknow (IIM L) ( Management Quota Admission for Marketing in Top MBA Colleges )
Management Development Institute, Gurgaon (MDI)
P.Jain Institute of Management and Research, Mumbai (SPJIMR Mumbai)

Cluster 2 | Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

Indian Institute of Foreign Trade (IIFT)
Symbiosis Institute of Business Management, Pune (SIBM Pune)
Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS Mumbai)

Cluster 3 | Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

Narsee Monjee Institute of Management Studies, Mumbai (NMIMS Mumbai)
Shailesh J. Mehta School of Management, IIT Bombay (SJMSOM Mumbai)
Xaviers Institute of Management, Bhubaneswar (XIMB)
Institute of Management Technology, Ghaziabad (IMT Ghaziabad)
Indian Institute of Management, Ranchi
IIM Shillong
IIM Rohtak ( Management Quota Admission for Marketing in Top MBA Colleges )
National Institute of Industrial Engineering, Mumbai (NITIE Mumbai)
NITIE Mumbai and IMT Ghaziabad move down to Cluster 3 from Cluster 2.

Cluster 4 | Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

Mudra Institute of Communication, Ahmedabad (MICA)
Symbiosis Centre for Management and Human Resources Development, Pune (SCMHRD)
Goa Institute of Management, Goa (GIM Goa)
Indian Institute of Management, Raipur ( Management Quota Admission for Marketing in Top MBA Colleges )
Indian Institute of Management, Udaipur
Indian Institute of Management, Kashipur
Indian Institute of Management, Trichy
Department of Management Studies, IIT Delhi
MICA and SCMHRD move down from Cluster 3 to Cluster 4 this year.

Cluster 5 | Marketing M.B.A Rankings 2018 India

( Management Quota Admission for Marketing in Top MBA Colleges )

Vinod Gupta School of Management, IIT Kharagpur
KJ Somaiya Institute of Management Studies and Research, Mumbai
Great Lakes Institute of Management, Chennai
Symbiosis Institute of Management, Bangalore
T A Pai Management Institute, Manipal ( Management Quota Admission for Marketing in Top MBA Colleges )
International Management Institute, Delhi
Welingkar Institute of Management, Mumbai
IMI Delhi makes a comeback to Marketing M.B.A Rankings, by entering in Cluster 5

The most important part after M.B.A

( Management Quota Admission for Marketing in Top MBA Colleges )

Career Scope & Job Prospects in Marketing Management

Almost all organizations need to emphasize on marketing to achieve a strong foothold among competitors. So after successfully completing your M.B.A, you can expect job roles in areas like

Marketing Management
Brand Management
Asset Management ( Management Quota Admission for Marketing in Top MBA Colleges )
Corporate Sales
Market Research
Sales Management
Media Planning ( Management Quota Admission for Marketing in Top MBA Colleges )
Product Management
Digital Marketing
Promotional Campaigns

Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and such. Some of the prime recruiters are Sony, Exim, Ranbaxy, and Spencer’s Retail, KPMG, Tata Consultancy Services, Cognizant Technology and many others. ( Management Quota Admission for Marketing in Top MBA Colleges )