Direct Admission in MBA digital marketing
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MBA digital marketing
MBA in Digital Marketing is specialized program which deals with the promotion of brands or products through various forms of digital marketing. It is a combination of creative ideas and fascinating techniques to promote various brands, with the technical side of keeping record of data and analytics. It helps the students learn technical foundation and digital knowledge which is required for advertising goods and amenities on the internet. The program is designed to deliver students with the skills needed to involve an audience within digital media and effectively advertise the business through these networks.
It is a two years full time program containing 2 semesters per annum. Distance learning is also available for this course with a completion duration of minimum 2 years and maximum 4 years.
Direct Admission in MBA digital marketing
ADMISSION ELIGIBILITY FOR MBA IN DIGITAL MARKETING
- Candidates applying for MBA in Digital Marketing management are required to complete a Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university.
- Candidates should also qualify any nationalized entrance examination such as CAT/MAT/GMAT/XAT, etc. as per the requirements of the institute.
Direct Admission in MBA digital marketing
DIGITAL MARKETING MBA SYLLABUS
The course circulation methods for initial first year remains same in all the MBA courses, specialization commences from the second year with subjects such as:
- Marketing Management
- Human Resource Management
- Financial Management
- Decision Science
- Life Skills Lab
- Operations Management
- Business systems and Procedures
- Geopolitics and the World economic system
- Digital Advertising
- Social Media marketing
- Web Analyst
- Advertising Communication
- Market Research
- E-business technologies
- Consumer Behavior
- Internet Marketing Strategies
Direct Admission in MBA digital marketing
DIGITAL MARKETING MBA FEE STRUCTURE 2020
The fees ranges from 17,000 INR to 7,00,000 INR depending on the institutes providing various facilities for its students.
MBA in Digital Marketing Eligibility Criteria
Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria.
The exact eligibility criteria for admission is specified by colleges but generally, the criteria are as provided below.
- The candidate must have completed their graduation (bachelor’s degree course) from a recognized university/institute.
- The candidate must have received at least 45% aggregate marks in the qualifying course.
- Candidates from any stream of undergraduate education are eligible to apply for this course.
- Some colleges may also require candidates to have studied English as a subject in school or graduation.
SCOPE OF MBA IN DIGITAL MARKETING
- This program guides the students to discover accurate approaches and grasp large and split audience by the help of creative promotions.
- The students benefits with innovative planning, marketing supervision and creative communication along with the emphasis on practical application by explaining the use of data in marketing.
- They also learn to target customers through the digital networks, create websites to attract clienteles and improve various online commercial performance.
Direct Admission in MBA digital marketing
JOB PROSPECT
- With the globalization, traditional marketing has become extremely unproductive and thus digital marketing has become mainstream for this competitive market.
- Graduates with a Digital Marketing degree can get top professional positions such as Market research analyst, Sales manager, Public relations manager, Brand manager, Advertising manager, Consultant, N2N marketing director, Digital business marketer, direct advertising manager.
- Remuneration to the candidate is a decent amount which mostly depends on the personal qualification, experience, along with the profitability, organizational level and other factors.
Direct Admission in MBA digital marketing
MBA in Digital Marketing Admission Process
- Candidates interested in taking admission to the course can get an idea of the admission process by referring to the information given below.
- Admission to the MBA in digital marketing course is mostly based on entrance exams.
- Candidates must sit for the entrance exams and achieve qualifying marks in the entrance exam.
- Those who have received the qualifying marks are then shortlisted for admission by various colleges that they have applied for. The shortlisting is based on the cut-off marks specified by the college.
- Shortlisted candidates then have to go through the selection process of the college. This may include a written test, GD and PI.
- Final selection is done on the basis of the overall performance and portfolio of the candidate.
- There are some colleges that offer direct admission on private seats on the basis of merit in class 12th.
Direct Admission in MBA digital marketing
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Some of the top areas of recruitment after an MBA in digital marketing are given below.
- E-Commerce Companies
- Financial Service Providers
- Service Aggregators
- Online Delivery Companies
- Educational Institutions / Course-Providers
- Digital Marketing Consulting Firms etc.
Some of the top job positions after MBA in digital marketing include the following.
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
- Content Marketer etc.
Direct Admission in MBA digital marketing